Data protection regulations

We take the privacy and security of visitors to our website very seriously. On this website, we show you which data protection regulations apply to


1. Name and address of the data controller


The data controller within the meaning of the General Data Protection Regulation and other national data protection laws and regulations, who decides on the purposes and methods of processing personal data, is:


AugenCenter Dr. Selde AG

St. Urbangasse 4 · CH-8001 Zurich


The contact details of the data controller’s Data Protection Officer/Data Protection Coordinator are as follows:


Telephone: +41 44 261 70 10



2. Scope of processing of personal data


In principle, we process your personal data only if it is required for us to provide a fully functioning website as well as for our content and services. Your personal data is processed regularly only after you have given your consent. An exception applies in cases where for practical reasons it is not possible to obtain consent and the processing of data is permitted by the statutory regulations.


3. Legal basis for processing personal data


If we ask a data subject for consent to use their personal data for processing operations, point (a) of Article 6(1) EU General Data Protection Regulation (GDPR) serves as the legal basis.


When it is required that we process personal data that is required to perform a contract with the data subject, point (b) of Article 6(1) GDPR serves as the legal basis. This also applies to processing operations that are required to carry out pre-contractual measures.


If we are required to process personal data to fulfil a legal obligation to which our company is subject, point (c) of Article 6(1) GDPR serves as the legal basis.


In the event that vital interests of the data subject or another natural person require the processing of personal data, point (d) of Article 6(1) GDPR serves as the legal basis.


If processing is required to safeguard a legitimate interest of our company or a third-party, and the interests, constitutional rights and fundamental freedoms of the data subject do not outweigh the first-named interest, point (f) of Article 6(1) GDPR serves as the legal basis for the processing.


4. Data erasure and duration of storage


The personal data of the data subject is erased or blocked as soon there is no longer a purpose for storage. Storage can continue beyond this time if this is provided for in directives, laws or other regulations to which the data controller is subject. Data is also blocked or erased if a prescribed retention period from the regulations mentioned has expired, unless there is a requirement for further retention of the data for the conclusion or performance of a contract.


5. Description and scope of the data processing


Every time our website is accessed, our system records data and information automatically from the computer system of the accessing computer. The following data is collected:


  1. a) Information about the browser type and the version used
  2. b) The user’s operating system
  3. c) The user’s internet service provider
  4. d) The user’s IP address
  5. e) Date and time of access
  6. f) Websites from which the user’s system accesses our website
  7. g) Websites that are downloaded from the user’s system via our website


6. Cookies


Our website uses cookies. Cookies are small files which are stored on your hard disk to understand information via the interactions and use of our website. We use cookies to make our website more user-friendly and to offer you a personalised experience tailored to your interests and requirements.


The following data is stored and sent by cookies:


  1. a) language settings
  2. b) items in a shopping basket
  3. c) login information


If you do not wish to use cookies, you can block cookies on our website by editing the settings in your web browser. Cookies that are already stored can be erased at any time. If you deactivate cookies for our website, you may not be able to use all of the website’s functions.


7. Forms


When you contact us (e.g. through the contact form, email, telephone or via social media), we process your user information so that we can handle your query pursuant to point (b) Article 6(1) GDPR. The user information can be stored in a customer relationship management system (CRM system) or similar.


8. Digital marketing tools


On the basis of our legitimate interests (i.e. the analysis, optimisation and commercial operation of our website within the meaning of point (f) of Article 6(1) GDPR, we deploy the following tools with the relevant linked data protection regulations on our website:


Google Analytics

Privacy Shield Agreement

Data use by Google when you use the websites or apps of our partners

Data use for advertising purposes

Manage information that Google uses to insert advertising



Data policy



Data protection policies


9. Rights of the data subject


If personal data that concerns you is processed and you are a data subject within the meaning of the GDPR, you have all the rights with regard to the data controller pursuant to GDPR (Art. 15 – 22 GDPR). In particular, you have the right to request information free of charge about whether we store your personal data and, if so, which data we store. In addition, with regard to your personal data, you can require that we rectify or erase inaccurate personal data (except for data that is subject to statutory storage obligations) and you can require that we restrict the processing of your personal data.


All requests in connection with this chapter must be made to the data controller (in writing) in accordance with subsection 1 of the regulations.